![]() ![]() It’s a mindset.”Ĭonsider choosing a single, meaningful metric to start, potentially drop-off rate. ![]() The key is to take small steps, make sure you really understand all the metrics you’re looking at and iterate. In-app analytics can be extensive and you can’t figure out everything in one night. Sebastiaan clearly advocates for building out a robust analytics setup over time, but he believes it's important to start off simply: Second, they monitor 1st, 3rd and 7th day retention rates, benchmarking their game’s performance with top performers in the market. subtracting time the users engage with ads or time waiting for the game to load). This metric tracks how much time a player spends in-app excluding everything that isn’t actually game time (i.e. First, they measure a custom metric called ‘Pure Game Time’. Sebastiaan’s team is sophisticated with their in-app analytics platform and use this data to drive all of their decision making.įor context, Poki continually monitors three things. Start simply when first approaching in-app analytics ![]()
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